Unit Marketing Resources
Tools, tips, and templates to help your Pack, Troop, Crew, or Ship shine.
Effective marketing doesn’t have to be complicated—and you don’t have to be a professional designer to make your Scouting unit stand out! This page gathers easy-to-use resources to help every unit grow membership, promote events, celebrate achievements, and share the story of Scouting in your community.
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Whether you’re building a flyer, designing a recruitment campaign, or revamping your social media presence, these tools will help you present a polished, professional look that aligns with Scouting America’s brand.
Your hub for official logos, templates, brand guidelines, and campaign materials.
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Official Scouting America logos & brand assets
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Professionally designed flyer and poster templates
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Recruitment campaign materials
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Social media graphics
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Brand guidelines for fonts, colors, and graphic style
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Videos, photos, and print-ready assets
Social Media (Instagram, Facebook, etc.)
Boost visibility, engagement, and excitement for your unit.
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Post consistently — aim for 2–3 times per week
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Use real photos of your Scouts (with proper permissions)
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Celebrate achievements — rank-ups, outings, service projects
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Highlight adventure — camping, hiking, STEM, service
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Tell stories, not just announcements
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Use hashtags such as #PacSkyScouting #ScoutingAmerica
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Tag locations and community partners
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Keep captions short, friendly, and action-oriented
Not sure what to post?
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Upcoming Join Nights
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Pinewood Derby / Camporee / Day Camp
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Fun moments from outings
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Eagle projects & service work
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Popcorn sale highlights
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New families joining the unit
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Leader or volunteer spotlights
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“Throwback Thursday” old photos
Tips for taking photos!
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Take photos in good natural light
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Don’t be afraid to get close / capture faces
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Mix wide and close-up shots
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Highlight hands-on activity
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Capture candid moments, not just posed
Need Help?
Our PacSky Marketing Team is here to support your unit!
Have a question or want help leveling up your social media?
Contact the Director of Public Relations.